Quick guidelines for using Stack Overflow and our product names.
Stack OverflowSection titled Stack Overflow
Stack Overflow for TeamsSection titled Stack Overflow for Teams
|Stack Overflow Teams||Stack Overflow for Teams|
|Stack Overflow for Business|
|Stack Overflow for Enterprise|
Specific plansSection titled Specific plans
- Use “Free, Basic, Business, Enterprise” once you’re talking about specifics.
- Use ‘Private Q&A’ as a descriptor to refer to our product suite on stackoverflow.com or with an audience that we’re certain is aware of our special sauces – our Q&A format.
- Once discussing in-depth, use the terms: Stack Overflow for Teams, Stack Overflow Business, Stack Overflow Enterprise. Note: we won’t reference the base tier as Stack Overflow Basic.
Don’tSection titled Don’t
- Don’t use “for” when referencing each tier. It is simply Free, Basic, Business, and Enterprise
- Don’t append Free, Basic, Business, or Enterprise to the end of Stack Overflow for Teams
- Don’t use ‘Private Q&A’ when referring to our product suite for marketing and promotional efforts outside of our core stackoverflow.com audience.
Collectives on Stack OverflowSection titled Collectives on Stack Overflow
CapitalizationSection titled Capitalization
Headers, subheaders, and tabsSection titled Headers, subheaders, and tabs
- Do follow the capitalization rules for headers, sub-headers, and menu tabs.
- Use sentence case for all headings (Sentence case involves capitalizing the first word, first word of a subtitle, and all proper nouns.)
- Capitalize the first word of a heading
- Capitalize proper or trademarked nouns (names of products, people, or specific companies)
- Lowercase for everything else
|User Roles||User roles|
Product and feature namesSection titled Product and feature names
If a product or feature isn’t unique to Stack Overflow, don’t capitalize it (blogs, pages, etc.) If it is unique to Stack Overflow as its own product, do capitalize it.
|As soon as it’s ready, put your Blog Post up||As soon as it’s ready, put your blog post up|
Specific products and featuresSection titled Specific products and features
Trade MarkSection titled Trade Mark
- We have trademarked “Collectives™ on Stack Overflow”.
- Apply the trademark ™ symbol to the first instance of “Collectives™ on Stack Overflow” in a document, communication, or marketing materials/assets.
- If there is a headline/title slide, use the symbol in the first instance of the product name in the body copy of your document, in addition to using the ™ in the headline/title.
- Where possible, use the unicode character for trade mark:
…on Stack OverflowSection titled …on Stack Overflow
- Use … “on Stack Overflow” sparingly.
- Don’t use “…on Stack Overflow” unless there’s a lack of surrounding context and we need the audience to know it’s associated with Stack Overflow.
- Adding “…on Stack Overflow” doesn’t add clarity in the context of other Stack Overflow products and features.
|When to use “on Stack Overflow”|
|You’re writing “Collectives™ on Stack Overflow” for the first time on a page|
|When it should be differentiated from other external products or features|
|When it needs to be associated with Stack Overflow|
Collectives vs. collectivesSection titled Collectives vs. collectives
When do you capitalize the C in “Collective(s)”?
- Always capitalize “Collectives” and “Collective” when you are using them as proper nouns.
- If you’re just generally referring to a collective, even if it comes right after a company name, it will always be lowercase.
- We can see in Audiobubble’s collective that there are…
- Google Cloud has a collective for its biggest advocates…
- Even if you’re putting “Join a collective” on a button or in a headline, it will be lowercase unless it is directly following the name of a company.
|join the Google Cloud collective||join the Google Cloud Collective|
|join an Collective||join a collective|
|A company’s Collective page will be located at the top right of the screen||A company’s collective page will be located at the top right of the screen|
Articles vs. articlesSection titled Articles vs. articles
- This can be confusing, because we have a feature called “Articles,” under which you may write a how-to guide, or an announcement, or indeed, an article. So this one depends on the context.
- If you’re referring to a generic article, it’s lowercase.
- When in doubt, ask, “Is this referring to the specific website section (Articles), or to the thing (articles)?”
- If you’re talking about the Articles section of your collective on Stack Overflow, you’ll call it “Articles.”
|I’m writing an article and then I’m going to put it in our team’s articles section||I’m writing an article and then I’m going to put it in our team’s Articles section|
|In articles, you can find how-to guides, blog posts, and articles||In Articles, you can find how-to guides, blog posts, and articles|
|Create articles||Create Articles|
|Pinned articles||Pinned Articles|
User rolesSection titled User roles
Capitalize user roles, no matter where they are and in what context.
|Recommended members||Recommended Members|